A number of years ago, two men came to me seeking help with their business. They were enthusiastic, engaged, and could clearly see how the training would transform the way they operated — improving communication, strengthening relationships, and increasing performance across their team.    

They told me they just needed to discuss a few logistics between themselves and set an appointment for the following day to confirm. But instead, they ghosted me and ignored all my attempts to contact them. The opportunity was right in front of them, yet they hesitated.

A few years later, one of the men reached out again. The partnership had broken down. Miscommunication and growing tension had caused the business to dissolve. He told me, “I wish we’d done your course when we first spoke. We might still be in business today.”

He wanted to start again on his own. We spoke about my new program — more advanced, more refined, and even better suited to his goals. An appointment was set to finalise the agreement the next day, but once again, he ghosted me. As far as I know, he’s no longer in business.

It’s something I’ve seen too often. People see the value, recognise the solution, and then do nothing. The cost of indecision is always higher than the cost of a wrong choice.

He didn’t lose because he made a bad decision — he lost because he made none.

That’s why I say, and I’ve seen it proven time and again:
More is lost with indecision than bad decisions.